Welcome to episode 4 of our Sazbean podcast – Sazcast. Microsoft released Windows 7 this week and Honda has been doing a bit of a Social Media Experiment.
Show notes. Here are the links we discussed in the podcast:
- Microsoft Windows 7 (Wired)
- Microsoft Windows 7 House Party: Public Relations Disaster or Video Marketing Triumph (Search Engine Watch)
- Windows 7 Upgrade Chart (All Things Digital)
- Honda’s ‘Social Experiment’ Nets 2 Million Facebook Friends (Advertising Age)
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We hope you’ll also join us in a week for our next episode. Intro Music by: Band: Tripudio, Song: Blue monday
Just about every client meeting I have includes the question, “what problem are you trying to solve or what benefit are you offering to your customers?” A lot of the products and services that are for sale do solve a problem or provide a benefit for the consumer, but is that obvious from the marketing material?
In today’s service and knowledge economies, it can be difficult to tell an expert from a newbie. If someone asks you to prove that you know what you’re talking about, can you?