Software Development Management
Trying to make the case for social media for your business or organization? Shift Communications has some great tips for talking points to put it all into perspective (warning: the second video in this presentation has swear words and may not be safe for work — but can be skipped. It’s a video from a consumer upset with Sony and their data breach for the Playstation Network).
Jason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject.
Think using social media may be a waste of time for your organization? Well, what if it’s already sending you traffic and you’re not doing anything to capitalize on it? Even if it’s just a little traffic, it may be worth exploring (whatever traffic you’re getting without effort can only be improved). Whatever the size of your organization, there are likely to be mentions online (reviews, recommendations, shares, mentions, etc.), so it’s probably worthwhile to see what’s being said. [Read more…] about Social Media May Already Be Sending Traffic