This is a guest post by Cynthia Kocialski, who is the founder of three tech startups. In the past 15 years, she has been involved in dozens of startups. Cynthia writes the Start-up Entrepreneurs’ Blog and has written the book, “Startup from the Ground Up — Practical Insights for Entrepreneurs, How to Go from an Idea to New Business“.
Everything in business is a learning process and advertising is no exception. Advertising promises to reach new potential customers or create an image for your company in the marketplace. What happens when the results don’t meet your expectations, you think back about where things went wrong. [Read more…] about Hard Learned Lessons about Advertising and Small Business
Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.