Marketers love QR codes (see example at left) because they make it easier to track offline actions. I’m not as convinced that consumers think very highly of them. They require a smartphone (or other device) with a QR scanner installed (usually free) and they have to provide some sort of value to the consumer. Often QR codes are used in conjunction with some sort of promotion or deal in order to get consumers to use them. I think there is some value in QR codes for consumers (not just for marketers), here’s an example of how they could work…. [Read more…] about How to Make Using a QR Code Valuable to Your Customers
Marketing
Digging in the Cache – The Million Dollar Homepage
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Up this week: The Million Dollar Homepage. We’d all like to earn $1 million on our website, wouldn’t we? Well, Alex Tew did just that. With the world’s ugliest website (yah, that’s the website on the left), which had nothing but ads. How’d he do it? [Read more…] about Digging in the Cache – The Million Dollar Homepage
Building an Ecosystem, Not just a Network of Networks
If you think about it, as business owners, we’re creating a network of networks. We have a community that we’re part of with this group, and we belong to this association, and online we may use Twitter and Facebook and other places to build networks. But how often do these networks work together? What we need to think about it how to create an ecosystem where everything supports everything else. [Read more…] about Building an Ecosystem, Not just a Network of Networks