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Using Social Media to Build a Better Brand

I had the distinct pleasure to hear Olivier Blanchard speak at Ungeeked Elite in Chicago…. (sorry, lead a discussion). And have had a number of great conversations with him in person and online since. In Chicago he spoke about Social Media ROI and his view on online strategy is very similar to mine (business strategy and objectives and basic marketing first!), so it was really cool to connect with someone like-minded and hear how they talk about it and think about it (for the same reason, I’m really looking forward to reading his book, Social Media ROI
). If you have a chance to hear him talk or to talk to him, I highly recommend it.

I came across this presentation that Olivier did a few years ago, but he does a great job about talking about how social media helps you build a better brand:

Digital Branding and Social Media

What do you think?

(the link to the book above is an amazon affiliate link)

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Using Game Mechanics to Increase Engagement & Participation

Game NightOne of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. Gamification isn’t about building games (necessarily), it’s about using aspects of games that people find enticing. It’s not really news that people are motivated by achieving things (just look at high-powered stock brokers). But these motivations can be added to just about anything to increase participation or encourage people to do things you’d like them to do. [Read more…] about Using Game Mechanics to Increase Engagement & Participation

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What Makes #ungeeked So Special

Christmas #23 - One hundred sigmaYou could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference  was very reasonable. You could even say it was the quality of attendees and the small room so you met them all. Ungeeked Elite in Chicago was all of these things and they certainly made it one of the best conferences I’ve ever attended. But what really made the difference (to me) is how everyone (conference organizers, speakers, attendees, and even previous attendees and attendees from other ungeeked events) formed a open, friendly, and helpful community. [Read more…] about What Makes #ungeeked So Special