Software Development Management
Customers buy from us because they value what we sell. Part of the selling experience is the customer experience. How can we make that experience better to increase the value we bring to our customers and encourage them to purchase from us again? Here’s an interesting presentation on the user-customer-experience to give you some ideas…
Thoughts?
I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. This is not to say that there isn’t value in having national or international customers. And maybe it’s more obvious here as the community bonds and works together to try to rebuild Detroit and the state economy. But, I do think there is something to be said for companies reaching out to serve local customers instead of always looking out to the horizon. [Read more…] about The Increasing Value in Being Local
Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. To help get you thinking about what mobile might be able to do for your company, take a look at this slide deck by Jeremiah Owyang… [Read more…] about Developing a Mobile Strategy