The Rise of the Marketing Technologist content was presented by Jim Suchara and Dave Bachleda at the SIM Detroit meeting last night, which was attended by IT practitioners mostly at management or executive levels. The general idea of the presentation is that marketing and technology are already in the middle of a collision course due to the current influx of marketing technologies. The question before organizations is who should be in charge of these new technologies? Should IT? Should Marketing? Both?
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Marketing
Marketing + Technology = Marketing Technologist?
This interesting presentation by Scott Brinker on The Rise of the Marketing Technologist was brought to my attention by Jim Suchara. With the speed that new technologies are being developed and the rise of the social web, technology and marketing are on a collision course (or have already collided). Scott explores these issues in his presentation:
Rise of the Marketing Technologist
View more presentations from Scott Brinker.
What do you think? How should IT and Marketing be involved in solving the need for a marketing-saavy technology expert?
Review: Topsy Social Analytics
Topsy is a real-time search engine for the web that also provides nice information about what’s trending in real-time. A hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy only includes mentions that are what they call “significant and valid,” meaning they take out bots and only include posts that have a link or have been passed on. Topsy’s Social Analytics will definitely be on my regular list of tools. Here’s a closer look…
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