Marketing + Technology = Marketing Technologist?

This interesting presentation by Scott Brinker on The Rise of the Marketing Technologist was brought to my attention by Jim Suchara.  With the speed that new technologies are being developed and the rise of the social web, technology and marketing are on a collision course (or have already collided). Scott explores these issues in his presentation:

What do you think? How should IT and Marketing be involved in solving the need for a marketing-saavy technology expert?