What if you could tell exactly when a customer was interested in purchasing from you? With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. There is evidence that Facebook may be working on a “want” button as way to indicate purchase intent. Christoper Carfi weighs the pros and cons of Faceobook’s method along with more organic methods that exist on Twitter. What do you think? Good idea or not?
A question of intent
The concepts behind Facebook’s rumored “WANT” button are rooted in the idea of the “intention economy” and are generalizable beyond the Facebook ecosystem. Both customers and enterprises, using today’s existing infrastructure and conventions, can create and listen for intention signals using open, lightweight mechanisms,…
Many brands today are posting on Facebook as a means of connecting with their customers and prospects. However, very few have mastered the basics such as the ideal post length, use of imagery, use of color and linking.
