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Blogger Relations: Learn why they matter on Future of Publishing

While knowing other bloggers face-to-face is frequently the best way of meeting them and
continuing a relationship, much of the time this form of blogger relations simply isn’t feasible due to logistics. As a result, social media can be used effectively to meet other bloggers and stay in touch with them, but there’s a problem: Lots of bloggers are great writers, but many of then haven’t mastered blogger relations. In this episode of Future of Publishing, host Murray Newlands interviews Dan Rowse of Digital Photography school about why relationship-building can be more
important than link-building.

Highlights

  • People respond to pitches best when they know you personally…
  • Sometimes this creates win-win relationships…
  • Where everybody benefits.

Future of Publishing is sponsored by VigLink. Be sure to Like us on Facebook .

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Good Example of Local Social Media Outreach & Engagement #socialtestdrive

Acura RDX - cute little crossover #socialtestdriveOne of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. This obviously misses the biggest opportunity with social media: to have conversations with people who are interested in your products, and to encourage conversations between other people about your products.  Using social media as a local business can get even trickier with a more niche audience. However, it can be done, and it can be done well.  Here’s a great example… [Read more…] about Good Example of Local Social Media Outreach & Engagement #socialtestdrive

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Yelp IPO: Did social media inflate Yelp’s stock price? Find out in Future of Engagement!

Store review company Yelp is not profitable and it hasn’t made money since it was founded eight
years ago, yet social media was aflurry with positive responses when Yelp announced that it would go
public. On the day of the IPO, Yelp’s stock price rose almost 60%, from $15 to almost $25. Was this a
result of social media buzz, and how can other companies use social media to create and benefit from
similar buzz? Find out in this episode of Future of Engagement!

Highlights

  • Yelp’s IPO got almost entirely positive social media coverage…
  • And its stock price rose 60% over the day of the IPO…
  • Even though Yelp isn’t even profitable.

Graphs courtesy of Alerti Social Media
Monitoring and Management



This is a guest post by Murray Newlands, CEO of Influence People.