Sazbean

Software Development Management

Main navigation

You are here: Home / Archives for Marketing / Social Networks

Social Networks

/

5 Resources for the New Facebook Timeline for Businesses

Facebook is changing how businesses can use it’s platform. Starting on March 30, 2012, all active Facebook business pages (Fan pages) will be changed over to a new design called Timeline (which has been rolled out to most individual users already). Facebook is also creating guidelines and rules on how businesses can use their new pages.  Here are 5 resources to help you stay ahead of the changes and leverage them for to help your business:

  1. 7 New Facebook Changes Impacting Businesses (Social Media Examiner)
  2. 5 Tricks that Every Marketer Needs to Know to Exploit the New Facebook Page Design (Duct Tape Marketing)
  3. The Complete Guide To Facebook Timeline Pages (All Facebook)
  4. The Complete Guide to Setting Up the New Facebook Page Design (HubSpot)
  5. 14 Ways New Facebook Betrays Small Business (Convince & Convert)

How are you handling the new Facebook changes to Timeline for businesses?

/

Bridging Customers From Social Media to Your Site — Future of Publishing

In this week’s Future of Publishing episode, host Murray Newlands and Echo Co-Founder
Chris Saad discuss how publishers who have lost touch with their social media-minded customers can
win them back! Tune in and find out how you can reconnect with customers on your own site by using
a bridge through social media!

Highlights:

  • When social media became popular, people began engaging with publishers and brands on
    social media instead of on their websites…
  • …Companies set up Facebook and Twitter profiles but they still didn’t reach their pre-social media
    level of engagement…
  • …But now publishers and companies have the tools to win their customers back!

    • Future of Publishing is sponsored by VigLink.

    This is a guest post by Murray Newlands, CEO of Influence People.

    /

    Social Media’s Response to Sacha Baron Cohen’s Stunt at The Oscars

    Sacha Baron Cohen was expected to show up in-character as Aladeen from his upcoming movie The Dictator, but nobody expected him to spill what Aladeen said were Kim Jong Il’s ashes onto interviewer Ryan Seacrest. In this episode of Future of Engagement, host Murray Newlands looks at how social media responded to Cohen’s stunt, and whether stunts like this work in general.

    Highlights:

    • The media knew Cohen would go to the Oscars as Aladeen beforehand…
    • …So he already had a lot of cameras on him…
    • …But he got almost as much negative response as positive response on social media.

    Graph by Alerti Social Media Monitoring and Management:

    This Alerti graph looks at what and where people were sharing about the terms “Sacha Baron Cohen” and “Dictator”


    This is a guest post by Murray Newlands, CEO of Influence People.