Software Development Management
Jason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject.
Think using social media may be a waste of time for your organization? Well, what if it’s already sending you traffic and you’re not doing anything to capitalize on it? Even if it’s just a little traffic, it may be worth exploring (whatever traffic you’re getting without effort can only be improved). Whatever the size of your organization, there are likely to be mentions online (reviews, recommendations, shares, mentions, etc.), so it’s probably worthwhile to see what’s being said. [Read more…] about Social Media May Already Be Sending Traffic
Trying to get social media integrated into your business? Here are some of the processes and steps you can take from getting started with social media all the way to integrating social media within your normal business processes.