The message about social media taking time is starting to get out. I’ve spoken with less people lately that expect miracles from social media, but often people still have fairly large expectations. So, if we accept that social media takes time and is not a magical wand, what can we expect?
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Social Networks
Who Are You?
One of the best ways to continue building relationships with people you’ve met online is to meet them in person. However, if you don’t have your picture on your social media profiles, nor on your website (or you don’t have a website linked in your profile), you’re making it really hard for people to connect with you in person. Without knowing what you look like, people have to reach out specifically to set up a time and place to meet (which can be hard for people who are a little shy). Also, people may not know you’re at an event if they don’t know what you look like in person. [Read more…] about Who Are You?
Social Media Success takes Planning
If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. and start posting stuff, you may start getting great engagement and conversations, but have have difficulty in measuring ROI (return on investment) and increase in sales. We’re all in business to sell something (for the most part), and the hope is that social media will in some way help increase future sales. While some of social media’s benefit is certainly long-term, properly planning out marketing and measurement strategy will help you understand what’s working. [Read more…] about Social Media Success takes Planning