As I said yesterday, social media is NOT one size fits all, especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing games. Having conversations and engaging with customers is one of the most difficult aspects of social media for many companies (who are used to just promoting and advertising). Engagement for B2B companies can be even more tricky, with layers of customers and little direct connection to end-customers. Here are examples of 2 B2B companies that are doing a great job of engaging with their audience (disclosure: both are clients, but are responsible for their own Facebook engagement). [Read more…] about 2 Examples of Great B2B Engagement on Facebook
Social Networks
Social Media is NOT One-Size Fits All
Twitter. Facebook. LinkedIn. Just use these social networks and they’ll work for your business! WRONG! While these social networks may work for a lot of businesses, they may not necessarily work for yours. There may also be better places online to spend your time. Spending a little time investigating and experimenting with alternative social networks may give you more bang for the buck. [Read more…] about Social Media is NOT One-Size Fits All
How Quora has Evolved [infographic]
Quora, a social network for questions and answers (similar to LinkedIn Answers), has continued to evolve as the community shapes it for it’s own purposes. As often happens when a new platform is created, it’s the community, not the company or the developers, who ultimately decide how it should be used (at least if the company is smart). Here’s a look at how Quora has grown and changed, via an infographic from KISSmetrics: [Read more…] about How Quora has Evolved [infographic]