For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness). Just having a site on the web isn’t enough for people to know you exist. Building awareness online is just like building awareness offline. It takes some combination of time, effort and/or money. [Read more…] about Build It and They Won’t Come
Social Networks
Jumpstarting Your Crowdsourcing with a Bounty
![[136/365] Prudence](http://farm6.static.flickr.com/5284/5354781759_b64bc6d051_m.jpg)
Every business hopes to use the power of the crowd to spread the word about their fabulous products and services. Many are disappointed when they put this awesome offer out there and no one picks it up. Or they create and post a hilarious video that no one shares. What gives? Maybe you need some sort of enticement (or a bounty) to get things kicked off… [Read more…] about Jumpstarting Your Crowdsourcing with a Bounty
Conversation, The Missing Piece of Most Social Media Marketing
Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Finding “stuff” to post that’s interesting is relatively easy. Stopping to have conversations with people seems to be super difficult. [Read more…] about Conversation, The Missing Piece of Most Social Media Marketing