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Social Networks

Sarah Worsham / Dec 28, 2010

Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite

2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! (original on social media monitoring posted September 13, 2010)
A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. As your social media presence grows, it’s equally crucial to monitor for mentions and responses so they do not become lost. I use HootSuite as my main Twitter application, which not only has monitoring, but also stats and scheduling.  Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords…
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Sarah Worsham / Dec 23, 2010

Best of 2010 – How-to: Use Netvibes for Social Media Monitoring

2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on social media monitoring posted September 24, 2010).
Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard.  Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between.  Here’s how to setup Netvibes for your own social media monitoring…
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Sarah Worsham / Dec 22, 2010

Best of 2010 – 13 Twitter Tips for Increasing Engagement

The Birds2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on increasing engagement posted October 18, 2010)
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. Here are some tips for increasing the engagement on your Twitter profile and getting people to listen to you…
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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