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Best of 2010 – Understanding Facebook Page Insights

The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! (original on Facebook page insights posted February 26, 2010).
Facebook provides some pretty interesting statistics for business pages.  You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country.  Cool.  But what does it all mean?

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Impact of Measuring the Wrong Metrics in Social Media

LostYou’ve got your social media strategy and tactics in place. You’re measuring everything you can: tweets, retweets, followers, friends, shares, visits, bounce rate, etc. But what do all these numbers tell you about how successful your strategy and tactics are? What if you’re measuring the wrong things? What’s the impact to your social media strategy?
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Indicators of Increasing Brand Loyalty in Social Media

Steam Guages as brand loyalty indicatorsYesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? It can be challenging to measure brand loyalty since it often hides amongst other activities like engagement and plain old interest in your content. Unfortunately, there’s not a metric that points completely to brand loyalty, but there are a few indicators that you’re on the right path.
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