Do you go to networking events just to collect business cards? If you never spend any time building relationships with people, but instead just collect contact information, what percentage of your contacts actually turn into sales? How many of those sales are willing to refer you to others? Building relationships is important and using that same tactic online will help generate quality leads.
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Social Networks
Why Regularly Updated Content is so Important
You hear it all the time — regularly updated content is vital for your business. Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case. An excerpt:
Most corporate websites are glorified online brochures. They feature critical messages, value propositions and calls to action. And there’s nothing wrong with that…to a point. But without a compelling reason to visit that site, it sits out there in limbo, like a sign reading “GOING OUT OF BUSINESS SALE” outside an electronics boutique in an isolated desert. Sure, it’s there…there’s value…and it sounds great…but who will see it? – Generating Website Traffic… and Loyalty – Tom Nixon – IdentityPR
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Review: Postling for Social Media Management
Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). Postling is specifically targeted to local businesses who need to keep track of what people are saying about their business. Here’s my thoughts…
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