As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
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Social Networks
Social Media is Not a Magic Wand
Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular. It takes a lot of work and time. Social media provides a relatively inexpensive (in terms of $) way to reach a wider audience than was possible previously. In order for social media to work, it requires a commitment to regularly spending time engaging with your customers and potential customers.
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18 Things Online Measurement Can Tell You
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you:
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