Social Networks

Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day.  Or do they?  When a company’s policies of protecting the brand get in the way of such enthusiasm, what is the cost?

[Read more…] about When Corporate “Policies” Get In The Way of Passionate Customers

The 2013 Social Media Marketing Industry Report from Social Media Examiner has been released, answering questions about what’s on the mind of 3,000 marketers when it comes to social media marketing.  Lee Odden over at TopRank blog, breaks the report down into 5 top questions:

1. What social tactics are most effective? – 90%
2. What are the best ways to engage my audience with social media? – 88%
3. How do I measure the return on my social media investment? – 87%
4. What are the best social management tools? – 84%
5. How do I create a social strategy? – 83%

These questions are interesting because the industry is evolving so quickly — keeping up on trends and tactics is vital to recognizing the breadth of what may be possible for a particular industry and organization.  Also, what works for one company, may not work for another, but sharing can lead to new ideas.  Other than super standout executions, there could be more sharing by marketers in terms of what has worked and what hasn’t.  The other questions — measurement, tools and strategy — all flow from wanting to know the best ways to use social media to help the organization reach its objectives.

What questions do you have about social media?