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Social Networks

Sarah Worsham / Mar 1, 2010

Ask Sazbean: Do Twitter Giveaways Work?

Kevin from KidsDesk.net asks: Do Twitter Giveaways work?  While it’s hard to get actual numbers from Twitter giveaways and contests, they do seem to work for most of the businesses that use them.  Here are some guidelines and tips to avoid breaking Twitter’s terms of service and to make the giveaway work…
[Read more…] about Ask Sazbean: Do Twitter Giveaways Work?

Sarah Worsham / Feb 26, 2010

Understanding Facebook Page Insights

Facebook provides some pretty interesting statistics for business pages.  You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country.  Cool.  But what does it all mean?
[Read more…] about Understanding Facebook Page Insights

Sarah Worsham / Feb 22, 2010

7 Basic Twitter Statistics

You’ve got a Twitter account and you’re tweeting and retweeting like a maniac.  How can you measure how well you’re doing?  Well first of all, what’s your goal for using Twitter? Increase sales? Collect leads? Knowing your goal is the first step for figuring out what you need to measure.  Once you have that, here are some basic measurements you may want to use to see how well you’re doing:
[Read more…] about 7 Basic Twitter Statistics

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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