Joshua Porter is offering a free chapter of his book, Designing for the Social Web. The book is geared towards web designers and developers, but this chapter has some great tips for what to put on your website or social network to entice visitors to sign up. Most importantly it shows you how to put yourself into the shoes of your visitors to understand what information they need in order to understand what your website is about and what they’ll get out of signing up. Next is understanding how the site works and how to sign up…. worth checking out.
Social Networks
Process for Using Twitter for Business
If you are wondering about using Twitter for your Business, Web Strategist has a good article on the steps involved – Web Strategy: The Evolution of Brands on Twitter.
Here is a synopsis of the steps:
Babysteps:
- Identifying if this is the right marketplace
- Listening to clean insight
- Registering the namesake
Walking:
- Decide on the persona
- Decide on the method of engagement
- Examine the digital communications policy
Running:
- Integration with other tools
- Aggregation and joining conversations
- What’s next
Technorati Tags: twitter, social networks, social media, internet marketing, internet consulting, internet business strategy
Social Media Reading List
Traffkid has put together 35 Must-Read Articles for Social Media Marketers, which has a good breadth of articles from the basics to more advanced topics involving strategy. If you are interested in learning how social media (and social networks) can help build your business website, there are some good articles to check out.