If you are wondering about using Twitter for your Business, Web Strategist has a good article on the steps involved – Web Strategy: The Evolution of Brands on Twitter.
Here is a synopsis of the steps:
Babysteps:
- Identifying if this is the right marketplace
- Listening to clean insight
- Registering the namesake
Walking:
- Decide on the persona
- Decide on the method of engagement
- Examine the digital communications policy
Running:
- Integration with other tools
- Aggregation and joining conversations
- What’s next
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