2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on wordpress plugins posted on August 19, 2010)
I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. Here are some of my favorite WordPress plugins… (for now).
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Best of 2010 – Increase Sales by Improving Customer Touchpoints
The year in review! We’re posting the best articles from 2010 to help you get 2011 off to the right start! (original on customer touchpoints posted on November 30, 2010)
You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. They most likely will. But there usually are more places that customers (and potential customers) interact with your brand (touchpoints). Ignoring these other customer touchpoints may counter-act the good you’re trying to do.
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Best of 2010 – The Wrong Way to Social Network
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on social networking posted on August 2, 2010)
Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience. Here are some of the most commonly repeated mistakes I see when it comes to social networking and using the social web:
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