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Best of 2010 – Understanding Facebook Page Insights

The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! (original on Facebook page insights posted February 26, 2010).
Facebook provides some pretty interesting statistics for business pages.  You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country.  Cool.  But what does it all mean?

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Best of 2009: Setting Metrics to Measure Without a Goal is a Recipe for Running in Circles

hamsterHaundreisWe’ve come to the end of another year, so we’re highlighting some of the year’s best posts… (originally posted October 1, 2009)
How many pageviews should my blog be getting?  How many followers should I have on Twitter?  What retweet percentage should I be shooting for?  All of these are good metrics to take a look at, but without a goal in mind, you may find yourself running in circles.

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