You’re really excited about your brand, your company and your products and services. You think everyone will also be excited so you get all the various social media and networks and start posting links to your products and your website and sit back waiting for everyone to hop on the bandwagon. Nothing. What’s the deal?
There was some interesting news on Mashable yesterday:
People Spend 3x More Time on Facebook Than Google – Mashable: Back in July, we reported that Facebook had become the Internet’s ultimate time waster, with users spending an average of 4 hours, 39 minutes on it per month, more than any other site on the Web…. [Read more…] about Google vs. Facebook – Really?
Many businesses, especially restaurants and coffee shops, have free wireless these days. However, many have really crappy free wireless (it’s slow or it cuts out, etc.) and that is costing them business.
Do it Well or Don’t Do it
If you’re going to have free wireless, you probably advertise it. It’s an enticement to come to your shop. It’s a reason why people have meetings or work there. If your free wireless isn’t that good, they’re not going to return when they want somewhere to meet or work and that’s lost business.