Ken Burbary gave a great presentation at FutureMidwest on some tools and techniques he uses to gather consumer insights for clients. I took a ton of notes during his presentation and was happy to find out he posted the slide deck so we can all benefit. Great tools. Take a look:
News & Notes
WordStream Releases New Advanced Keyword Research SEO Tool
WordStream announced the release of a new keyword tool for SEO professionals today. WordStream Keyword Management for SEO is an advanced keyword research tool, which offers the same keyword suggestion capabilities as other tools (WordTracker, Keyword Discovery, etc.), but layers on keyword analytics, grouping and organization. Integrated content authoring tools are also included for roughly the same price (starting at $49/mo).
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FutureMidwest’s Final Grade – Were Expectations Met?
FutureMidwest, which was last week, brought business, marketing and technology people together to exchange ideas and foster entrepreneurship. There were many events planned all week, but I started with volunteering on Thursday and TechCocktail in the evening. The energy and networking at TechCocktail was unreal. People were excited to get together and celebrate what this region has to offer in terms of innovating for our future. The conference itself opened strong on Friday, with some notable speakers and presentations (more on those below). Did it live up to my hopes and expectations? Mostly.
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