News & Notes

Sarah Worsham / Mar 9, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 9, 2010

fleur120

If you’re looking to build a unique personal brand and an online presence that sets you apart from the competition, then you have to take action and create habits that can you accomplish every day to reach your goal. – 15 Personal Branding Tasks You Can Do Everyday (Personal Branding 101)

Many strong corporate brands also have a strong personal brand behind them (Think of Apple – Steve Jobs, Microsoft – Bill Gates, Steve Ballmer, Facebook – Mark Zuckerberg). Having a strong personal brand means that people know who you are, what you know and what you stand for. Personal branding is key for building a business or a career. Have you tried googling your name recently? What comes up? Does it represent you the way you want?

Sarah Worsham / Mar 8, 2010

The Best Use of Social Media? Building Relationships

People don’t buy from companies. They buy from people. Somewhere along the purchasing decision a person is involved: either a friend or colleague that makes a recommendation or a good salesperson or helpful customer service or even a question answered on an online forum or network. Even online people may purchase from a company once without a human interaction, but it’s probably the person-to-person contact somewhere along the line that brings them back. People make a company what it is.
[Read more…] about The Best Use of Social Media? Building Relationships

Sarah Worsham / Mar 8, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 8, 2010

fleur120

Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace. But what makes one blog successful and another mediocre? The majority of “so-so” blogs lack one or more of four important elements… In this article I will introduce the CODA system and how it can driven traffic and engagement with your readers. – How to Keep Readers Coming Back to Your Blog (Social Media Examiner)

It seems like a lot of people think there’s some magic wand that if you write a blog traffic magically appears – within weeks. The first myth is the amount of time that it takes to gain traction on a blog. While some experienced bloggers in a well defined niche may be able to get something going in 6 months or so, for most blogs it takes at least a year of writing consistently – not necessarily everyday, but on a schedule or so many times a week (not whenever you feel like it – which does work for some more well-known people and companies). Social Media Examiner has some good tips on what else you can do to improve your blog.

« Previous Page