News & Notes

Sarah Worsham / Mar 4, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 4, 2010

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For schools hit hard by the recession, Twitter is an inexpensive solution to the growing problem of increasing class sizes. It is a tried-and-true platform to let conversations flourish. Indeed, Dr. Parry declared that “it was the single thing that changed the classroom dynamics more than anything I’ve ever done teaching.”- How Twitter in the Classroom is Boosting Student Engagement (Mashable)

While technology in the classroom has changed over the years, it’s really done little to increase participation. The proliferation of laptops probably actually decreased it since it’s much easier to pay attention to something else. I was pleasantly surprised that a couple of college professors have found that Twitter has increased engagement. And students seem to like it since it also serves as a study guide and a continuing conversation outside the lecture. I’m not sure you’d get the same results at the high school level due to maturity issues (and that most schools ban cell phones during school, for good reason).

Sarah Worsham / Mar 3, 2010

Sazcast Episode 20 – Social Media Trends

sazcastlogo250 Social Media Trends worth watching. Quick News – Topeka name change, Roger Ebert, AOL. Web Strategy & Marketing News & Tips.

Sarah Worsham / Mar 3, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 3, 2010

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But the thing that bugged John the most was that nowhere in the e-mail was there a mention of what, precisely, the e-mail sender was selling. Just the usual ‘we’ll get results for you, and can increase your online sales by 15%.’ I suppose inquiring minds would be so captivated by this come-on that they’d truck on over to the website and find out just what was for sale. But why make a deep, dark secret about what you do? Go ahead, tell me that you can increase our online sales, but how about letting us know that you do so through your patent pending, magic-mesmerizer that, when embedded in your home page, works with that 15% of the buying populace with receptors that will cause them to spring into action.- Bad e-mail marketing. (What is it that you do again?) (Opinionated Marketers)

You’ve probably seen this kind of email before – long-winded and “markety.” You may have even wondered if this sort of things works because all the “get rich quick” schemes seem to send them. And those long-winded emails do tend to work – if done correctly (unfortunately) – in that they get a decent click-through rate. But email can be a powerful tool without all the smoke & mirrors (which usually don’t work in the B2B world) by being personal, specific and including a call to action and followup.

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