News & Notes

Sarah Worsham / Mar 2, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 2, 2010

fleur120

It seems Twitter’s had enough with other folks taking control of millions of Twitter users (and the money they represent). If Twitter’s new business model is based on copying Google with Twitter AdWords, controlling the end-user interface will be very valuable. And this move seems designed to address that.- Twitter Rolling Out New Web Site To Kill TweetDeck And Other Third-Party Clients (Silicon Alley Insider)

Twitter’s future revenue streams are a fun party game – will they be ad based or service based? Whichever (or both) ends up being the case, they’re probably going to need more control over their serve – which means that they make things more difficult for 3rd party applications in the future. Which would be a shame, since they probably should have thought of that in the first place – and I happen to like my HootSuite.

Sarah Worsham / Mar 1, 2010

Ask Sazbean: Do Twitter Giveaways Work?

Kevin from KidsDesk.net asks: Do Twitter Giveaways work? While it’s hard to get actual numbers from Twitter giveaways and contests, they do seem to work for most of the businesses that use them. Here are some guidelines and tips to avoid breaking Twitter’s terms of service and to make the giveaway work…
[Read more…] about Ask Sazbean: Do Twitter Giveaways Work?

Sarah Worsham / Mar 1, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 1, 2010

fleur120

While I don’t have a crystal ball, here are some developments that I think are worthy of our attention and will affect how we do things in the social mediasphere over the next few years. Many of the things on this list will not be news to the very well-informed social media consultant types who live and breathe this stuff. But for the rest of us, there are seeds of opportunity here that should not be missed.- 8 Significant Developments in Social Media You Should Watch (WebProNews)

This is a great round-up of important trends. Some are fairly obvious – Twitter, Mobile – some not so much – virtual goods, augmented reality. One trend mentioned that I want to emphasize is the finding that gaming isn’t just for kids (or men) anymore. When you count puzzle games, strategy games and games on networks like Facebook, women make up a significant portion as well. For businesses, take a look at using a game of some sort in your next marketing campaign.

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