News & Notes

Sarah Worsham / Jan 20, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 20, 2010

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The rise of social media has been met with thousands claiming expertise in the area. The skepticism this engenders in longtime marketing pros is best captured in a popular animated video called “The Social Media Guru.” The clip shows a know-it-all, lightly credentialed “expert” dispensing little more than buzzwords and common sense to a bemused client. – The New Social Gurus (AdWeek)

The nice thing about the Internet is that it is easy to do research on any company or brand. If someone makes claims that aren’t true, it will quickly become evident for anyone who does a little searching. Google and Bing will not only be search engines, they’ll be reputation engines.

Sarah Worsham / Jan 19, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 19, 2009

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According to an image used by Mark Cowan of Facebook during a recent presentation in Poland, Facebook will soon improve their insights product to enable Page administrators to “track impressions and interactions against each post”. Additionally, Facebook is testing out new real-time ad targeting features. – Facebook Presentation Reveals “Post Analytics” And Real-Time Ad Targeting (All Facebook)

Measurement and ROI are becoming important for marketing departments who need to prove the worth of social media (whether or not it can be measured). Facebook recently changed their privacy policy in an effort to provide more real time search results. Providing more measurement for engagement and interactions of stories is a necessary step to becoming an even more important social media tool for businesses.

Sarah Worsham / Jan 18, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 18, 2010

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The race to become the hot location-based gaming service is red hot right now. Foursquare and Gowalla dominate the headlines, but another iPhone app,MyTown, has managed to rocket past them in usage in a little over a month with little fanfare. Today, the service has some 500,000 users, co-founder Keith Lee tells us. That puts it far ahead of either of the two more well-covered apps. – Foursquare Who? Gowalla What? MyTown Has 500,000 Users And 31 Million Check-Ins (TechCrunch)

I admit that I’ve never heard of MyTown, but upon further examination, it looks like it’s quite heavy into the game play. Players buy and sell properties and other virtual goods. While FourSquare has some game play to it, it’s really a social app that let’s you see where your friends are and what places they like to visit. Gowalla and Foursquare may be competitors, but MyTown seems to be more in the mobile gaming niche. However, Foursquare is adding more game play to their app and changing around how they award points. It may be that these apps start to converge. Either way, have I mentioned that mobile (and mobile local) are going to be big?

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