News & Notes

As we all know, producing quality content takes quite a bit of time and effort.  There is so much drive to produce more and more content, faster and faster, but I think that Geoff is on the right track here about slowing down, but producing better content.  It’s something I’ve also considered.  In order to keep regular visitors, I feel like I need to continue to curate content, but maybe there’s some value in slowing down and just offering valuable insights instead.  Something I’m going to think about and consider carefully.  What about you?

There’s only one answer to the content quality problem. The market needs to move away from frequency and form as the primary focus, and return to delivering substantive insights that are differentiated and valuable.

Differentiation includes more depth and passion to provide greater insights. It means committing to our craft to deliver high quality content that stands out in both the standards of information and presentation. Consider tearing down existing form factors, and rebuilding to develop new approaches and ways to excel. Content Marketing Institute Founder Joe Pulizzi calls this epic content marketing. — The Content Quality Problem Here and There by Geoff Livingston

This is an interesting approach to defining potential customers…. Instead of thinking about what types of people could possibly be interested in your products or services, what about thinking about the type of customers you WANT?  We all have had customers that were more trouble than they were worth.  Does it make more sense to narrow the scope for potential customers to save time, money and frustration?

Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer.

The notion mostly implies that you determine the makeup of a market that your business seems suited to attract.

The thing that’s always bothered me about this simple approach is that it sort of has a lowest common denominator element to it – who can we attract?

What if you changed this point of view to something more like – whom do we deserve to work with? — Who Would You Choose to Be Your Customers? by John Jantsch