News & Notes

Social media seems like just a buzzword to many business people.  Why should you consider using social media for your business?

• Your customers are probably already using social media.
• Lower costs for market research.
• Lower risk for new products.
• Deeper insight into customer wants.
• Tap available collective wisdom.
• Reduce customer dissatisfaction.
• Decrease marketing costs.
• Increase purchasing information to customers.
• Increase brand loyalty.
• Increase customer engagement with your company and brand.
• Reduce customer support costs.

Are you using social media for your business?  What business reasons do you have?

(photo by kevindooley @ FlickrCC)

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