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Sarah Worsham / Jan 20, 2009

Why Use Social Media?

socialkevindooleySocial media seems like just a buzzword to many business people.  Why should you consider using social media for your business?

  • Your customers are probably already using social media.
  • Lower costs for market research.
  • Lower risk for new products.
  • Deeper insight into customer wants.
  • Tap available collective wisdom.
  • Reduce customer dissatisfaction.
  • Decrease marketing costs.
  • Increase purchasing information to customers.
  • Increase brand loyalty.
  • Increase customer engagement with your company and brand.
  • Reduce customer support costs.

Are you using social media for your business?  What business reasons do you have?

(photo by kevindooley @ FlickrCC)

Technorati Tags: social media, social networks, social media strategy, internet marketing, internet strategy business

Filed Under: News & Notes, Social Networks Tagged With: Business, internet marketing, internet strategy, Social Media, social media strategy, Social Networks

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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