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News & Notes

Sarah Worsham / Jan 22, 2009

15 Ways to Add Social to Your Business Website

partyfreeparkingMany of us would agree that adding social to your business website is important for connecting and networking with your customers.  But how exactly do you make your business website more social?  Here’s some ideas – some are specific and some are more general:

  1. Add comments to your posts.
  2. Add reviews to your products and services.
  3. Add ratings to your products and services.
  4. Encourage customers to comment on your posts.
  5. Allow customers to create a profile on your website.
  6. Add a discussion board.
  7. Add badges/links to your social network profiles – encourage people to connect there.
  8. Add a twitter RSS feed to your site.
  9. Add a delicious RSS feed to your site.
  10. Encourage customers to link and blog about your posts.
  11. Read customers blogs and add your thoughts.
  12. Write posts about your customers.
  13. Link to posts your customers write.
  14. Add your own social network.
  15. Encourage customers to connect with each other.

How do you add social to your business website? Please share in the comments below.

(photo by freeparking @ Flickr CC)

Technorati Tags: social media, social networks, social media strategy, internet marketing, internet strategy business

Sarah Worsham / Jan 22, 2009

Suggested Reading – Jan 22, 2009

Here are some articles you may find interesting/useful:

  • Google Stops Print Ads (AdSense for Newspapers) (Ad Ops Online)
  • The country’s new robots.txt file (kottke.org)
  • introNetworks free webinar: Tap Collective Intelligence to Grow
  • How to Create a Blogging Plan and Actually Reach Your Goals This Year (ProBlogger)
  • Writing Tip: Establish Context so Readers Understand Better (Performancing)
  • Web Analytics Tips and Best Practices – Holiday Contest (Search Engine Guide)
  • Are You Guilty of Crimes Against Usability? Let the Jury Decide (Search Engine Guide)
  • Types of Birds on Twitter and How to be an Eagle (TwiTip)
  • 6 More Tips for Improving the Copy on Your Website (Marketing Breakthroughs)

If you’d like to get these links throughout the day, you can follow us on Twitter and Delicious.

Sarah Worsham / Jan 21, 2009

eNewsletter Benefits

envelopetimmorganBy offering timely information of value, an email newsletter can be a great way to connect with your customers and business contacts to create an ongoing relationship.  Content is important to your Internet business strategy and eNewsletters give you another type of media to circulate your message.  Here are some of the other benefits of an eNewsletter:

  • Keep customers and business partners informed of new products and services.
  • Direct contact with people interested in your business.
  • Opportunity to build reputation and brand loyalty.
  • Ability to track customer interest via opens and clicks.
  • Reduces marketing efforts – can offer promotions directly to customers.
  • Collect customer research via surveys and responses.
  • Cost effective marketing and communication with a targeted audience.
  • Can schedule regular communications with customers – for anniversaries, birthdays, etc.
  • Offer information to help purchase decisions.
  • Followup on potential leads.
  • Reduce support costs via continuing product and service information.
  • Continue relationship with customers.

(photo by Tim Morgan @ Flickr CC)

Technorati Tags: enewsletters, email marketing, newsletter, internet marketing, internet strategy business

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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