• Skip to content
  • Skip to primary sidebar

Sazbean

Software Development Management

Main navigation

  • Home
  • About
You are here: Home / Archives for News & Notes

News & Notes

Aaron Worsham / Oct 14, 2008

To lead programmers, you must be humble

dogcupsuperfantastic

I’m tired of talking about how great I am.  What about you, what do you think of me?

There may have been a point in time when someone understood all that there was to understand about computers.  Early on there may have been one person who could stand above his fellow scientists and claim to be the authority on everything in this young field.  Where wizards stay up late makes a good case for a few individuals who may have filled that natural desire we have for an overall authority on a subject.  Yet those men, great scientists and tremendous minds in an unproven field of study, were some of the most humble ambassadors of technology we will likely ever see.

Today we have no overall authorities.  No normal person can hope to represent enough deep expertise to be considered an expert in more than one specialty.  Exceptional people may be able to handle two or three fields before being overwhelmed by the fire hose of information needed to keep up.  Hollywood has it wrong, again, about smart people in technology because there are no generalists out there that know everything.  Computers is similar to any other complex system like medicine, law, scientific research and finance.  It demands that you specialize to do be considered an expert.  (This may also be why I like House as a show but have problems with a plot device that pretends there are doctors that can ever know everything.)  Anyone who either pretends to be an expert on the whole of technology or really has convinced themselves that they are will be doomed to huge management failures.

Pete Johnson Chief Architect at HP and a guy who clearly knows what he is doing around a computer wrote up good article on Dzone about why programmers hate working for Software Architects.  Pete’s experiences run parallel to my own as a manager of programmers and his first point sums up my advice to anyone who wants to lead a programmer.

  • Be humble
  • Ask your people for advice on subjects you don’t know.
  • Make it public knowledge that you are the least important person in the room.
  • Stand back and let them shine before your customers, but stand in front of them to take blame.
  • Programmers can sniff out BS.  Honestly admit when you’re unsure of a direction.
  • Keep them informed and let them know when you are giving fact and when its your opinion
  • Ask only what you would be willing to do yourself.  Prove it by doing it occasionally for them
  • Keep a diverse RSS list and forward on good information to experts in your group
  • Be humble

What’s on your list?

If you liked this article, consider subscribing to this blog via email or RSS. Also, consider subscribing to have our free weekly newsletter sent to your email inbox.

Photo attributed to SuperFantastic on Flickr CC

Sarah Worsham / Oct 14, 2008

Forrester Offers Complimentary Webinar on Interactive Marketing in a Recession

The webinar is this friday, Oct 24th.  Details are here.

Sarah Worsham / Oct 13, 2008

30 Ways to Increase Sales on Your Business Website

saletimparkinsonAs we discussed in our previous post on traffic, there are three ways to increase sales on a website: 1) increase qualified traffic (number of potential customers), 2) increase the number of conversions (sales) or 3) both 1 and 2. This list focuses on ways you can increase traffic or conversions.  A good strategy would be to pick a mixture you’re comfortable with and continue to add to it as you see success.

  1. Increase your advertising budget
  2. Expand the keywords you target with Search Marketing
  3. Use/Expand Affiliate Marketing
  4. Purchase ads on niche websites
  5. Write articles with valuable information for your potential customers
  6. Start a blog
  7. Join social networks and start conversations in your areas of expertise
  8. Advertise on social networks
  9. Allow customers to rate and comment on your products & services
  10. Create a FAQ section on your website
  11. Add a discussion board to your website
  12. Start a podcast
  13. Target your marketing message to your audience
  14. Change to a customer-centric design
  15. Add support information about all your products and services
  16. Make it easy for customers to contact you with questions or concerns
  17. Create an ongoing newsletter
  18. Offer a free product or service in exchange for contact information
  19. Update your website design to a professional, modern look
  20. Add a sitemap to make it easy for customers to find information
  21. Include a search function
  22. Use structured menus instead of drop-downs
  23. Organize your website information intuitively
  24. Add contact information throughout the site
  25. Use a creative, but professional color scheme
  26. Incorporate all the information needed to make a purchase decision on product and service pages
  27. Solicit customer purchases from every product and service page
  28. Tout company accomplishments on homepage
  29. Announce company news through press releases
  30. Optimize your website copy for search engines

Do you have more ways to increase sales on your business website?  We’d love to hear them in the comments below.

If you liked this article, consider subscribing to this blog via email or RSS. Also, consider subscribing to have our free weekly newsletter sent to your email inbox.

(photo by timparkinson @ Flickr CC)

Technorati Tags: seo, search engine optimization, internet strategy, internet marketing, internet consulting

« Previous Page
Next Page »

Primary Sidebar

About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

Copyright © 2008 - 2026 Sazbean • All rights reserved.