• Home
  • About
  • Contact
  • Reviews
  • Welcome

Sazbean

Internet Marketing & Strategy

Feeds:
Posts
Comments

30 Ways to Increase Sales on Your Business Website

Monday, Oct 13, 2008 by Sarah Worsham

saletimparkinsonAs we discussed in our previous post on traffic, there are three ways to increase sales on a website: 1) increase qualified traffic (number of potential customers), 2) increase the number of conversions (sales) or 3) both 1 and 2. This list focuses on ways you can increase traffic or conversions.  A good strategy would be to pick a mixture you’re comfortable with and continue to add to it as you see success.

  1. Increase your advertising budget
  2. Expand the keywords you target with Search Marketing
  3. Use/Expand Affiliate Marketing
  4. Purchase ads on niche websites
  5. Write articles with valuable information for your potential customers
  6. Start a blog
  7. Join social networks and start conversations in your areas of expertise
  8. Advertise on social networks
  9. Allow customers to rate and comment on your products & services
  10. Create a FAQ section on your website
  11. Add a discussion board to your website
  12. Start a podcast
  13. Target your marketing message to your audience
  14. Change to a customer-centric design
  15. Add support information about all your products and services
  16. Make it easy for customers to contact you with questions or concerns
  17. Create an ongoing newsletter
  18. Offer a free product or service in exchange for contact information
  19. Update your website design to a professional, modern look
  20. Add a sitemap to make it easy for customers to find information
  21. Include a search function
  22. Use structured menus instead of drop-downs
  23. Organize your website information intuitively
  24. Add contact information throughout the site
  25. Use a creative, but professional color scheme
  26. Incorporate all the information needed to make a purchase decision on product and service pages
  27. Solicit customer purchases from every product and service page
  28. Tout company accomplishments on homepage
  29. Announce company news through press releases
  30. Optimize your website copy for search engines

Do you have more ways to increase sales on your business website?  We’d love to hear them in the comments below.

If you liked this article, consider subscribing to this blog via email or RSS. Also, consider subscribing to have our free weekly newsletter sent to your email inbox.

(photo by timparkinson @ Flickr CC)

Technorati Tags: seo, search engine optimization, internet strategy, internet marketing, internet consulting

Posted in Business, Marketing, News & Notes, Strategy | Tagged conversions, internet advertising, internet marketing, internet sales, sales, SEO | 5 Comments

5 Responses

  1. on Tuesday, Oct 14, 2008 at 2:46 am Geoff Alexander

    Great list, Sarah. One of your “top 30″ hadn’t even occurred to me, and I’m to spend some time tomorrow fixing it. Case studies involving actual customers are nice for the website, too. They resonate with qualified readers quite well, who can often see themselves in the story.


  2. on Tuesday, Oct 14, 2008 at 9:57 am Sarah Worsham

    Case studies can be a valuable resource for potential customers and also give an example of your expertise. Thanks for bringing that up, Geoff.


  3. on Wednesday, Oct 15, 2008 at 9:42 am MySolutionSpot

    This was a great article – short but full of good tips. I am glad that you mention usability factors a few times on this list. That is often overlooked and people rely more and more on marketing without taking the time to evaluate the conversion blockers that may exist on their own site.


  4. on Monday, Oct 20, 2008 at 3:04 am ajay

    Hey that was great Sarah! In fact we have started our journey and are trying to do some of the things that you have mentioned. One question I often have is how do i increase traffic to my blog.

    We have a blog at http://blog.cequitysolutions.com/


  5. on Monday, Oct 20, 2008 at 2:29 pm Sarah Worsham

    Ajay, Thanks for reading. The best way to increase traffic to your blog is to write good, informative content. Then use social media to get the word out. I’ll contact you shortly via email.



Comments are closed.

  • Helping businesses reach their goals using the Internet - via strategy, marketing, design, and technology.
  • Subscribe via RSS
    Subscribe via Email
    Subscribe to Newsletter
    Go mobile
    Get Sazbean on the Kindle
    Sazbean's Calendar



  • Sazbean Consulting
    Is your website working for your business? We’ll take a look at your website and offer tips to increase sales, generate leads, satisfy your customers and improve your return on investment.

    Services
    Process
    Testimonials
    Referrals
    Contact Us
    Website Evaluation
    Newsletter

    Call 248.707.9666
    Email Saz@sazbean.com






  • RSS Twitter

    • sazbean: My secret to finding the best long-tail SEO keywords with web analytics http://bit.ly/Brx2y Saturday, Jul 11, 2009
    • sazbean: The New York Times Asks Readers If They’d Pay For Online Version http://bit.ly/mrRmG Saturday, Jul 11, 2009
    • sazbean: 5 Steps for Successful Social Media Damage Control http://bit.ly/14zaek Saturday, Jul 11, 2009
    • sazbean: B2B Web Strategy Blog - eMagine » Should you start a business blog? Well, sure; or maybe, not so fast! http://bit.ly/Hu3y8 Friday, Jul 10, 2009
    • sazbean: Dreaming the Impossible Dream? CancelAds Removes Display Ads from Online Content - ReadWriteStart http://bit.ly/VyQRE Friday, Jul 10, 2009
  • Recent Comments

    Moses on Your Website is Your Business…
    johnnyb719 on Can People Be Taught How to Us…
    Insights Group … on What Your Website Visitors Ini…
    SandiMaki on 12 Ways to Get Ideas for Busin…
    Sarah Worsham on Ask Sazbean – Why Should…
  • Recent Posts

    • Blogging Builds Trust, Demonstrates Expertise
    • Internet Marketing, Strategy & Technology Links – July 10, 2009
    • Can People Be Taught How to Use Social Media?
    • Internet Marketing, Strategy & Technology Links – July 9, 2009
    • Book Review – Purple Cow: Transform Your Business By Being Remarkable by Seth Godin
  • Top Posts

    • Quick bite - show / hide button in Rails, RJS
    • Good B2C Websites
    • Advantages & Disadvantages of Different Branding Strategies
    • Rich Media Ads - Advantages & Disadvantages
    • Types of Online Advertising
    • Create a Free Mobile Website with Winksite and Keep All The Revenue Too
    • 11 Ways to use Social Media for your Business
    • Using Facebook to Promote Your Business
    • Blogging Builds Trust, Demonstrates Expertise
    • Internet Marketing, Strategy & Technology Links - July 8, 2009
  • Categories

    • Analytics
    • B2B
    • B2C
    • Book Reviews
    • Business
    • Case Studies
    • Code
    • Content
    • Design
    • eCommerce
    • Hosting
    • Implementation
    • Internet Advertising
    • internet advertising
    • Interview
    • ISFSummit
    • Marketing
    • mobile
    • News & Notes
    • Opinion
    • Quick Bites
    • Reviews
    • SEO
    • Social Media
    • Social Networks
    • Strategy
    • Tips
    • Usability
    • web2expo
  • Archives

  • RSS Internet Marketing, Strategy & Technology Links

    • 5 Steps for Successful Social Media Damage Control
    • The New York Times Asks Readers If They’d Pay For Online Version
    • My secret to finding the best long-tail SEO keywords with web analytics
    • 51 Minutes of Video Streaming Q&A on Blogging
    • Google Rules Search, but Bing Creeps Up Steadily
    • Google closes in on real-time search
    • Speeding Up RSS
    • Google Image Search Implements CC License Filtering
    • Five Seconds, At a Glance, Quick and Easy
    • How Social Networking Sites Can Reveal Your Social Security Number [Voices]
  • Networks

    View Sarah Worsham's profile on LinkedIn

    Add to Tech
norati Favorites
    Business Blogs - BlogCatalog Blog Directory
    Join My Community at MyBloglog!


    Blog Flux Directory
    Blog Directory for White Lake, Michigan





    Featured in Alltop

    Big List - Search Marketing Blogs

    Blog Directory


    Cutting through the Blog Smog

Blog at WordPress.com.

Theme: Mistylook by Sadish.