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Traveling day

erubycon_logo

Light post today in preparation for erubycon this weekend.  As usual, I will be covered the conference with all the journalistic professionalism and attention to detail you’d expect from an amateur blogger with attention deficit disorder and a jar full of really sticky candy.

I’m looking forward to Charles Nutter’s talk on jRuby as well as anything that happens to come out of Neal Fords mouth.  Mostly though I’m just happy to get together with fellow Rubists and make a fool of myself infornt of people much smarter than I am.

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Twitter for Business – How to Fail

Twitter has recently appeared on the media bingo card – both for technical problems with the service and as a new way to reach your customers.  Twittering for business can be a great way to keep your customers informed, but more importantly it can be a great conversation tool.  However, too often businesses jump into the next big thing without fully understanding how to use it for business purposes.  The problem with social media technologies like twitter is that not jumping in can be detrimental as well.  If you’re interested in learning more about how not to fail with Twitter, Web Strategist has required reading: Why Brands Are Unsuccessful in Twitter.

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What is Rich Media Anyway?

Easy task, at a first sight: defining what exactly can be considered a ‘rich media ad‘. It is, of course… a ‘rich media ad’, as in a display ad taken one step further. Surely, this is not a definition. But it was pretty much all I could gather – from people who work in the online advertising industry and especially agencies. – Ad Operations Daily – What is Rich Media in an Online Advertising Context?

You may have heard of rich media when reading about how to advertising your business website.  Ad Operations Daily has some good information on what classifies rich media and we also covered the topic in:

Rich media ads can be very effective (and usually more expensive) in advertising your products and services, but understanding what rich media is and is good for will increase your return on investment (ROI).