News & Notes

Sarah Worsham / Aug 7, 2008

SEO Tips for Local Businesses

If you have a business that only operates locally, spending time and effort on SEO and marketing practices that go out to a national or international audience is probaby a waste of time. Most SEO and Internet marketing techniques focus on driving as much traffic as possible, casting a wide net. Techniques for local SEO are a bit different and Traffkid has some good tips in their post Search Engine Optimization for Local Business Results.

Do you have other tips for local businesses? Please share them in the comments section below.

Sarah Worsham / Aug 7, 2008

Tips for Creating Online Video Ads

Free and low-cost video creation and editing tools have made it easy to create your own video ads. Whether you’re creating your own video ads or having someone else create them, Ad Operations Daily offers some tips to help create a high-impact video ad. Google offers video ads as part of their AdWords program – a cheap distribution network to consider.

Aaron Worsham / Aug 5, 2008

Rulebreakers as Frontrunners

As impressionable children, we all heard the little gem ‘Crime does not pay’. I think we can all agree that this is a rule to live by, generally. Was listening to the Buzz Out Loud podcast on the drive in. Rafe Needleman, editor for CNET’s Webware.com, commented that the well respected iPhone app company Tapulous got their earily start creating applications for jailbroken iphones. Since jailbreaking your phone is not illegal in the US, the market for applications that ran on these ‘modified’ phones may not have been a black market, but it was definately gray. Tapulous’ experience in that early market positioned them perfectly for when Apple created the iPhone App Store for application purchases, which has become a viable business model for the company.

No moral to this post, just an interesting observation on the ebb and flow of deliniage between whats unethical and whats just good business.

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