WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. Marketers are also provided with benchmark data as to how their campaigns perform in comparison to companies with similar budgets. “At WordStream, we have worked with thousands of small and medium-sized businesses to build out keywords for their AdWords campaigns. We’ve witnessed how many hands-on marketers have not yet mastered fundamental best practices of PPC ad campaigns,” said Larry Kim, WordStream Founder and Chief Technology Officer. “We built this free tool to provide advertisers with an easy to digest snapshot of how their ad campaigns are performing and to tutor them on how to make changes that will boost their performance and save money.” WordStream’s AdWords Performance Grader is available to use free at:
News & Notes
Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
Here are the top Internet strategy, marketing and technology links for the week of August 21, 2011…
[Read more…] about Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
Digging in the Cache – OK Go
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. While OK Go, a band originally from Chicago, has been around since 1998, they are probably best known for their elaborately choreographed dance on treadmills for their song “Here It Goes Again”. In the first six days, it was viewed by over 1 million people on YouTube, and has since been viewed over 50 million times which puts it in 42nd place for the most views of any video. It also is one of the most favorited music videos of all time on YouTube. Ok Go won a Grammy award for “Best Short-Form Music Video” for the video in 2006. Just goes to show that being a little bit different and fun may work out for the best.
Read more at Wikipedia.