News & Notes

One of the best ways to grow your business is to give stuff away.

Whether your business is a small enterprise, a website or blog, or a large multinational company, hosting giveaways is sure to increase traffic, awareness and potential new readers or customers.

Sponsoring or hosting a giveaway comes with rules and regulations that many don’t know or understand. – Social Media Promotions and the Law: What You Need to Know (Social Media Examiner)

Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook?

Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV).

In this article, I’ll unpack how to get your QR codes to go viral on Facebook.

I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors. – How to Combine QR Codes With the Power of Facebook (Social Media Examiner)

Google has updated sitelinks, the column of sub-links beneath a Google search result that allows navigation straight to pages within a main site. The update makes sitelinks more visible, gives them flexible rankings based on the particular search query, increases the maximum number from eight to 12, and establishes a clearer hierarchy for the domains of search results.

Under the hood, the update also improves the quality of sitelink results. The signals Google uses specifically to generate and rank sitelinks, such as the link structure of a site, are now combined with the overall ranking algorithm, so main search results and sitelinks are now ranked and displayed based on one unified set of principles. – Google Improves Visibility and Rankings for Sitelinks (ReadWriteWeb)