News & Notes

Foursquare has launched its Tip Lists features today, attempting to capitalize on people’s unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc. Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. Today the company is trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right? – Foursquare Gets Into The Crowdsourced Curation Game With Tip Lists (TechCrunch)

Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search.

Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. For example, if I share a Mashable article about Google+ eliminating pseudonyms publicly on my Google+ page, users who have added me to their circles will see a note that I shared that link if they stumble upon it in Google Search. – Google+ Posts Now Appear in Google Search Results (Mashable)

With Foursquare topping headlines in the past year, many businesses are hopping on the location-based marketing (LBM) bandwagon.

While many merchants hope check-ins will immediately generate sales, most are finding that to be far from the case. Turning check-ins into real-world sales isn’t as easy as it sounds. – How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips