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News & Notes

Sarah Worsham / Sep 10, 2010

Measuring Social Media Marketing Success

I’ll be speaking at Social Media Michigan’s September meeting with the topic:

Measuring Social Media Marketing Success

The ability to measure the effectiveness of marketing starategies and calculating ROI is a key to a successful marketing campaigns. Weather it’s traditional marketing or social media
marketing; as a marketer your responsiblity is to not only create comprehensive social media
marketing startegy but also, create key matrix for measuring success in social media.

Register Now!
[Read more…] about Measuring Social Media Marketing Success

Sarah Worsham / Sep 8, 2010

Social Media in an Hour a Day

rows and rows of cowboy hats..You’re busy.  You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of time to spare. While social media can take a lot of time, you can get quite a bit out of it just by devoting an hour a day.  Here’s how…
[Read more…] about Social Media in an Hour a Day

Sarah Worsham / Sep 7, 2010

Social Media is a Trade-off

Canton Trade Fair 2Look. Social media may be a relatively inexpensive way to get exposure and promote your company. But it’s not free.  There’s a tradeoff between dollars and time. You can spend much less than other types of media to reach your audience (even nothing).  The trade-off is that social media requires time and effort and a commitment to making it work.
[Read more…] about Social Media is a Trade-off

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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