Once you’ve built up a social media network, tapping into it for help can be especially effective. Just look at Team Detroit in the SXSW Chevy Roadtrip challenge. Because Dave Murray, Brandon Chesnutt, Henry Balanon and Audrey Walker had already built up their social media community, they were able to ask them for help in order to win the challenge (which resulted in The Epic Tweetup this past August). Similarly, Dave Peckens has built up his social media community and had a successful launch of MichiganDads with Matt Eder. Now Dave is up to be the next Crackberry Idol and he needs the help of his social media community (that’s you!).
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News & Notes
Woot.com Inspires Repeat Purchases with Irreverent Humor
A while back I purchased a Kindle from Woot.com, the online store and community which offers a deal on just one item per day (which was recently acquired by Amazon). To inspire me to purchase from them again, they sent me a hilarious email (see below) with a link to a deal on a Kindle cover with a book light. Far from your normal followup marketing email, Woot.com’s email was well written and funny enough that I read it all the way through (plus it got forwarded and blogged). As I’ve said before, a bit of humor can be good for business (also shown by Sharpie) and can inspire, not only repeat business, but customer loyalty and evangelism.
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Impact of Gaming on Social Networks
Badges. Points. Achievements. As shown by Mafia Wars, Farmville, and Foursquare, just to name a few, gaming can be both fun and addicting. Long before our current social networks, gamers spent hours racking up achievements in virtual worlds. Games on social networks have increased time spent and interactions within networks, but what impact is gaming having on these social networks?