Remember in The Matrix when information was displayed in code that fell across the screen? It seemed impossible to understand. Is the availability of information in real-time becoming equally difficult to understand? Twitter is working on opening up real-time access to user streams through their API. A beta version of TweetDeck has incorporated the real-time streams — does it give more information or too much?
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News & Notes
Ford Incorporates Social Media Into Explorer Reveal
Ford has been getting a lot of press about revealing the new Explorer on Facebook. The initial reveal happened exclusively on Facebook at 7:40am EST, with followup events throughout the day. Reveal events are still happening as part of regular tv & press events in major cities. I can’t help wonder if the coverage online is helping or hurting their more traditional events. Pictures of the Explorer, along with video and press coverage are already all over the web. How do people feel who are attending events where the Explorer is still hidden by a sheet? Does it lower their excitement? Or does it make people want to see it in person even more?
The use of social media has certainly created quite a buzz and people definitely are talking about the new Explorer, which is what any company wants, right? Like the recent Old Spice campaign, only time will tell if these tactics will help them sell more cars.
What do you think? Do you like the new Explorer? What do you think about Ford’s use of social media during the reveal?
No Content = No Keywords
If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
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