I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. Google has crawled their site and all of their pages, but because of the way the site was coded and the way text appears on the site visually, it’s not readable by Google. A good portion of the traffic coming to any website is from search engines, especially if you’re just getting started. Being invisible to Google can make it difficult to get any traffic.
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News & Notes
What’s the Value of Twitter’s Ads?
Twitter has recently started selling ads in the form of Promoted Tweets & Promoted Trends (both still in beta). While there are only a handful of advertisers (for example, Starbucks and Disney) currently using these ads, marketers are pondering the value of them. Twitter obviously has value as a tool to have conversations with a broad audience. Is it valuable as an advertising channel?
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Google Basic Keyword Research Tools for Your Site
Keywords. SEO. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: [Read more…] about Google Basic Keyword Research Tools for Your Site