An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Taking a look at your Twitter stats using HootSuite can give you some good insight to improve your tweets.
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News & Notes
Measurable Effects of Old Spice Viral Campaign
Old Spice has turned their “The Man Your Man Could Smell Like” ad campaign into a viral sensation by having the “Old Spice guy” respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. The move has gotten quite a response, but only time and sales will tell whether it was successful for the brand’s bottom line. Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now.
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Leveraging the B2B Social Web
I spoke last night at Social Media Club Ann Arbor about how B2B companies can use the social web. Here are the slides from my presentation. If you have any questions, please don’t hesitate to ask!
Leveraging the B2B Social Web
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