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News & Notes

Sarah Worsham / Jul 6, 2010

How Google Indexes & Presents Your Website [Infographic]

While it’s not possible to know everything that Google does when it indexes your website and presents it in search results, this infographic from PPCBlog will help demystify the process just a bit.  Keeping up with what you need to do to your website to improve SEO can be difficult, which is why there are professionals who specialize in just that.

Click the image for a larger version.

How Does Google Work?

Infographic by PPC Blog

Sarah Worsham / Jul 5, 2010

Leveraging the B2B Social Web – Social Media Club Ann Arbor

I’ll be speaking at the Social Media Club Ann Arbor meeting on July 12th….

Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm.  I’ll present reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.

Leveraging the B2B Social Web
Monday, July 12th at Social Media Club Ann Arbor
FREE!
Biggby Coffee, 1741 Plymouth Rd, Ann Arbor (view map)

4:30 – 5 p.m. Coffee/Networking
5 – 6 p.m. Presentation
6-6:30 p.m. Networking

RSVP & Get More Information

Sarah Worsham / Jul 2, 2010

The Do’s & Don’ts of Using Social Media for Business

Using social media for business is a bit different than traditional marketing & advertising methods.  Why?  Because it’s a two- or multiple-way communication.  The power of social media is in the interaction, participation and engagement you get with your customers.  So, if you’re abusing and mis-using social media, you’re going to hear about it.  You are listening, right?

Here are some good tips from The Steel Method, LLC….

Do's and Don'ts of Social Media for Business
Via: The Steel Method

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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