I had a webinar a couple of months ago on how to craft a successful social media strategy. Using social media is not the same as having a strategy to use them effectively for your business. In this presentation, learn how to find your potential customers online, leverage the influencers in your network, and funnel traffic to your website for sales and leads. Recorded version will be forthcoming. If you have any questions, please let me know!
News & Notes
Review: Klout for Measuring Twitter Influence
Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t). Klout gives you an idea of what your actual reach is and how engaged you are with your network (and vice versa).
[Read more…] about Review: Klout for Measuring Twitter Influence
Is Measurement Always Necessary?
As a Web Strategist (and an engineer), I’m a bit of a numbers geek. I like to take a look at Google Analytics or FeedBurner or whatever statistics application to see how things are going. Measurement is an important part of any strategy. It’s imperative for knowing whether you’re on the right track. Picking the right metrics to measure can be tricky (you want to make sure what you’re measuring let’s you know whether you’re closer to your business goal and objectives). But is measurement always necessary?
[Read more…] about Is Measurement Always Necessary?