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Archive for the ‘Social Networks’ Category

Book Review – Groundswell: Winning in a World Transformed by Social Technologies

Posted in Book Reviews, Business, Marketing, News & Notes, Social Media, Social Networks, Strategy, tagged , , , , , on Monday, Jun 22, 2009 | Leave a Comment »

Ever wonder how to effectively use social media for your business?  Charlene Li and Josh Bernoff, of Forrester Research, provide real-world information and data on how to make it social media work for your business in their book, groundswell: winning in a world transformed by social technologies (Amazon link).  The book is packed with data [...]

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Ping.fm Makes Social Media Strategy Easy

Posted in Business, Social Media, Social Networks on Thursday, Jun 11, 2009 | Leave a Comment »

For my monthly post over on Practical eCommerce, I wrote about Ping.fm, which allows you to post to multiple social networks at once – from various different posting methods (email, sms, web).  The beauty of Ping.fm is it allows you to easily implement a social media strategy without having to devote hours and hours each [...]

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Is Anyone Listening?

Posted in Business, News & Notes, Social Media, Social Networks on Monday, Jun 8, 2009 | Leave a Comment »

As business professionals sometimes we get caught up in blogging, twittering, facebooking and networking.  It seems like we’re putting hours and hours into blogging and networking.  We’ll ask for feedback at the end of blog posts, but no one usually replies.  We’ll ask questions on Twitter but don’t get many responses.  Is anyone listening? – [...]

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Are You Building an Audience or a Community?

Posted in Business, News & Notes, Social Media, Social Networks, tagged , , , , on Thursday, Jun 4, 2009 | Comments Off

Chris Brogan had a great post yesterday – Audience or Community.  I think businesses often get caught up in the need to use every new technology to grow and reach their audience, when the advantage of social networks is in the ability to create, engage and be a part of a community.
The only difference between [...]

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Using Facebook as a Business Tool – Some Examples

Posted in Business, Marketing, News & Notes, Social Media, Social Networks, Strategy, tagged , , , , , on Wednesday, Jun 3, 2009 | Comments Off

On Monday I talked about how Facebook, LinkedIn and Twitter are just tools.  In order to properly use tools, you first need to figure out what the job is and what it entails (or coming up with a goal and a strategy).  So, let’s say that you’ve done the hard work of figuring out a [...]

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Facebook, LinkedIn, Twitter = Tools. So What’s Your Strategy For Using Them?

Posted in Business, Marketing, News & Notes, Social Media, Social Networks, Strategy, tagged , , , , , , on Monday, Jun 1, 2009 | 2 Comments »

Every business these days seems to know they need/should be on Facebook, LinkedIn, Twitter and various other online social networking sites.  But too often businesses just signup an account and then do nothing.  Or they do more, but they can’t really figure out what they should be doing, so it all seems like a huge [...]

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The Faceless Company

Posted in Business, Social Media, Social Networks, tagged , , , on Friday, May 22, 2009 | Comments Off

I wrote a post yesterday at Insights Group about giving a face to your company.  Customers no longer want to just purchase a product from your company.  They want to know something about you.  They want your company to have a face and a personality.
People are more likely to do business with a company if [...]

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Social Media: Create a Strategy for Your Online Store

Posted in Business, Social Media, Social Networks on Wednesday, May 13, 2009 | Comments Off

Once again I’ve written a story over on Practical eCommerce.  The article is about how to create a social media strategy for online stores (but the principles apply to all businesses).  Enjoy!
Most of us are familiar with Facebook, Twitter, Flickr and other social networking sites. There has been quite a bit of coverage on how [...]

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Social Networking for Referrals

Posted in Business, Marketing, Social Media, Social Networks, Strategy, tagged , , , , , , on Tuesday, May 12, 2009 | Comments Off

Many companies get the highest conversion rates (and best customers) from referrals.  People tend to trust their friends, family and colleagues over companies – that’s a given.  So, it may be in your company’s interest to use social networking to gain referrals.  Like networking in person, social networking for referals involves quite a bit of [...]

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Social Media Use Case – Insights Group – Business CoWorking & Organic Marketing

Posted in Business, Case Studies, Social Media, Social Networks, Strategy on Friday, May 1, 2009 | Comments Off

Insights Group in Brighton, MI provides businesses with co-working space (office space you can use whenever) and organic marketing services (helping your business get more business).  Co-founders Sandra Maki and Allan Curtis are inherently social people – Sandra is always ready with a hug.  They’ve taken that knack of being social online to use social [...]

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